It’s Baaaack, The Make Bozeman Montana Again Sign Is Back Up

It's back. The "Make Bozeman Montana Again" billboard is back in action...triggering hipsters everywhere.

This is hilarious every time I see it.

Derek Aspinwall, the Montana native and founder of Aspinwall Mountain Wear, put up a similar billboard back in 2022.

Click here for a full writeup on the background of why they put the billboard up. Here's an excerpt from their Aspinwall blog:

This genuine concern is not a political issue but rather an evaluation of 'what do we want Montana to look like in twenty years.'

It’s a sentiment that is bi-partisan. Both sides of the political aisle have legitimate concerns for Bozeman and its surrounding areas. This trademark was designed to spark the conversation of how to keep Montana, .. well, Montana.

Here's what we told you about the sign back in 2022: "The funny thing about this billboard is that a lot of the friends of mine who love it and are sharing it- live in Bozeman (or went to college there). One commenter on the Aspinwall Facebook page thought the billboard was just a meme, but thought it 'was awesome' when he found out the billboard was real. Another commenter wrote, 'I literally almost spit my drink out when I saw it on FB yesterday. Good work!"

Not everyone took it lightly back in 2022, of course, but the company jumped in on the comments section to note that the billboard was "all in good fun."

For those who don't know, Aspinwall Mountain Wear is a cool shop started by Montana natives. They have a retail location in downtown Billings, but you can find their products in over 70 locations all across the state. I've seen their gear at Scheels in Billings and in some of the gift shops in Big Sky.

Derek (Great Falls native) and Lucy (Billings native) Aspinwall started the company back in 2014 "with one goal in mind: to produce the highest quality, custom gear and apparel possible."