Montana Tourism Shines: Billings Wins Adrian Awards

Billings is making waves in the travel industry! Visit Billings has been honored with three Bronze Adrian Awards by the Hospitality Sales & Marketing Association International (HSMAI). These prestigious awards recognize excellence in global travel marketing.

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One award-winning campaign, "Outsiders," champions Billings as a haven for adventurers who embrace the state's rugged beauty and outdoor spirit. Another, "Approved by Dogs for Humans," featured a playful "insider guide" from a local dog named Rick, boosting visitor engagement.

Visit Billings also partnered with Visit Southeast Montana for a campaign targeting Minneapolis commuters. The campaign utilized bold imagery and compelling messaging to entice travelers to experience the vast wonders of Southeast Montana.

Aly Eggart, Leisure Marketing Director for Visit Billings shared her thoughts on the awards:

We're thrilled to be recognized by HSMAI. These awards reflect our passion for sharing the unique energy and adventurous spirit of our destination.

Director of Marketing for Visit Southeast Montana Tourism, Brenda Maas, added:

We're proud to showcase the authentic experiences and open spaces of Southeast Montana.

About the Adrian Awards: Established in 1956, the Adrian Awards are the largest and most prestigious competition in global travel marketing.

What are your thoughts?

Do you think Billings is a destination city in Montana? What great things in Billings should be the focus of "Visit Billings"? Have you heard of the Visit Billings campaign before? Let us know on App Chat or on Facebook!